In recent years, the importance of the internet grew steadily. As a result an effective analysis of customer behavior is necessary. It is clear, that business models based on the internet are not in the position to enforce business principles aside. Also more and more money is spent on online advertising. This made web controlling [...]

More and more small and medium-sized companies discover online marketing as an effective way of communicating with their customers. They see great opportunities in the field and plan to make greater use of online advertisement. Not only do they try to attract new customers, but also they are forming a stronger bond to the existing [...]