Google for example will have at the top of the list big websites, which are often viewed. It knows that the website is often viewed because it has found many many links for it on the web. So one methode of SEO is to get thousands of links to your own website on other websites such as blogs, bookmark portals etc. The more your website is linked to the better. However search engines try to avoid spamdexing websites, once they find one they remove it from there search. They will do so if they find a website which offers thousands of links and very litte content.

This method is basically improving the visibility of your site using the search results algorithm. This is a 100% free methode which you can do, but as it time consuming and you need resources you can pay online services to do it for you. There are other ways of optimising your website in the search engines, you can pay the search engine to get a better listing, and this is a legal method.

It is also possible to modify the website structure and content to enable it to be more relevant and found more often. Certain keywords can be added for example, or the HTML codes can be modified to remove certain search engines barriers.

Basically SEO is manipulating the way search engines fonction in ordre to get a website in a better listing position. In order to gain more clients and therefore more money.

The average app-user downloads eight new apps every month. The battle for customers began some time ago and the marked is swamped with millions of different apps. Most of the time apps from the “top 10” list are downloaded the most. For being able to enter the list, the app must be downloaded at least 50 000 times a day. This makes it difficult to enter the market. Using apps for online marketing purposes requires a lot of planning and thinking ahead. Also a very good concept is needed.

The problem is that individual apps are technically not compatible. There are hardly any cross-platform solutions or software vendor available, which can operate all systems. The decision of which operating system to use, defines the market and the targeted audience. Trying to serve all the different demands in the market is very difficult and inefficient, because of the high cost and time needed. There are other programs, which behave like apps and can be used for different operating systems. They allow the user access to databases or accounting systems, via the internet. These programs are much more efficient in distribution, service and maintenance. The core point is that apps should not be seen as smaller versions of PC programs. The mobile is very different and requires its own ideas.

Before deciding which operating system to use, basic concepts, capabilities and relevant targets should be determined. After having an idea and a strategy, appropriate technical solutions can be looked for. The possibilities of using apps are widely spread. Apps can support internal processes, improve customer relationships and also reduce costs. Apps are as universal as the internet itself therefore they can be used for much more than just advertisement.

The base packages usually include around 500 MB of web space, first de-domain 1 MySQL database, several e-mail accounts, DNS management and in addition 64 MB RAM for web applications of customers. For orientation consumption charts can be looked up in the administrative area of the cloud. There the customer can see how much web space, CPU and RAM his homepage is consuming. When it comes to a bottleneck with one or more of the parameters, a warning is displayed and in addition the customer will receive an alert via e-mail. For adjusting the performance there are five different levels available.

With cloud packages customers can use exactly the performance they need and can adjust the package any time. Hence the users have more control over actual resource consumption of their web side and only pay for what they really need. It is hard to determine the resource consumption for a web side in advance, moreover the resource a web side needs change over time. Therefore cloud packages are flexible and transparent solutions, which show a lot of success. It is ideal for business web sides, which only serve a short term use and also for private web side, which are constantly growing.

Linux distributions like “Cloud Linux” offer a technical basis for the cloud, which may include various functions. Users benefit from a detailed work history function, including all bookings made and a detailed account overview. All the active positions are identified individually.

Web controlling does not only mean to measure the impact of online activities, but it also means to support the entire control process. Measures are planned carefully to reach the targets, for example visitors or inquiries. After implementing these actions, the targets response will be monitored and analyzed. The strategy to achieve the planned goals can be optimized due to the results of the analysis. This creates a cycle of planning, analysis and control, through which the online activities are constantly improved.

There are different methods of web analytics. One way is analyzing the log files. Every time a user enters a web side there will be an entry in the so called log file. Collected data includes time of log on, IP address and the requested element. After the visitor left the web side the data can be analyzed. Another method is the so called “web beacons method”. Using this method the web page is loaded as a small, transparent image of a corresponding analysis server every time. So it is possible to determine what screen resolution is set by the visitor or any special techniques, as well as supporting plug-ins using the browser. This analysis can be done in real time, so an accurate analysis of the behavior of the visitor is possible.

The data for the web controlling must be processed by appropriate analytical tools and must also be presented in an appropriate manner. A source of errors is the IP address, because visitors who access a company network to the internet always have the same IP address of the corporate firewall. So the data collected can be false. To solve this problem web analytics creates the “unique visitor”, which is a single, natural person, which is observed over a long term period. But the problem here is that different people can use the same PC, which also leads to errors in the data.

Recent studies show that having an interactive dialogue with the customers is determined for the future of online marketing. Instead of boosting one’s page rank through hundreds of links, mostly from link farms, nowadays companies try to provide their web pages with meaningful content and entertaining features. Through entertaining and giving information to the customers, companies try to establish long lasting contacts and transform these into sustained sales records.

Especially the growth of social networking communities will increase for special interest groups. There is a special interest in building an active community and by doing so forming a strong bond between the community and the company. Internet users from the generation 50+ show a strong increase in using social networking communities, therefore online marketing is concentrating on them more and more.

The effect of an online marketing campaign can be measured through click rates. Like in other media, there is also a non-countable effect on the customers. Several studies show that such an online advertising campaign has a positive effect on the sales of retail stores. There is also a positive effect on the whole communications mix and the modern image of the internet is transferred on to the company using the internet for advertising.

Creating a strong brand is one of the main goals, which online marketing is trying to accomplish. By using different techniques, like banner and keyword advertising, the company tries to form a strong brand, which will be recognized by their customers in the future. Ultimately the company’s goal is, that internet users trying to find a product do not use search engines, but instead go to the web page directly. By accomplishing this goal the company has formed a strong brand and is able to be the market leader.